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On Monday, the Warriors will begin using Viber to keep basketball fans in Georgia, Russia and several other Eastern European and Mediterranean countries up to date with the basketball team. That will include a free sticker pack — digital caricatures of Pachulia and teammates for fans to download and share like emoji — and automated communications channels in several languages. Viber, which has more than 900 million registered users worldwide, is the team’s latest technology move to court new fans far beyond California’s borders. The team has already used the microblogging service Sina Weibo to become China’s most popular NBA team. Now, it’s branching in other directions. “The Warriors have fans all over the world, not just here in the Bay Area,” Pachulia said in an interview. Warriors center Zaza Pachulia uses the Viber app to keep up with events in his home country of Georgia. This week, the team will begin using it to reach fans in Eastern European and Mediterranean countries. Photo: Carlos Avila Gonzalez, The Chronicle The Viber play is part of a three-year, $60 million marketing deal the Warriors signed in September with Japanese technology giant Rakuten, which bought Viber in 2014 for $900 million.
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